The Brand Challenge

What happens when a bunch of wellness enthusiasts, athletes, health coaches, and personal trainers get together? APRÈS happens. Born from a shared need within the wellness community (a protein drink in-line with their needs and values), APRÈS had a lot to live up to. For us, the product needed to look good – popping in social posts and sponcon.

Our Approach

At the end of the day, the packaging needed to pop off the screen like an influencer would – so that’s where we started. With a simple, clean design and color blocking, we created a vibrant, minimalist approach to this plant-based protein pack. What started out as a botanical design with flavor-forward cues soon became a lifestyle brand that would be the brightest part of any work out routine. Clean, bright, and honest.

Client Feedback

“We had a great experience working with Alison and Steven at SHELF. They check every box you could want, from design capabilities to process and strategy. What really stood out, however, was how flexible, patient, and open they were. We are thrilled with the outcome of our work together, and highly recommend working with them, both for the quality of their work as well as who they are as people!”
Sonny McCracken, Co-Founder & CEO