Brand Challenge

Leslie Stiba and Patrick Laffan conceived a stroller to fill a need in the market for gear that adapts to the ever-changing daily activities and long-term needs of growing families. After finalizing the product’s functionality, they needed a brand direction for their growing audience of new parents.

Our Approach

We named the product Entourage, and developed a brand identity focused on the pleasure, entertainment, and lifestyle-factor of parenting. We then added another layer of branding to include product styling of fabrics and materials as part of their identity. We styled the stroller to target BOTH active moms and dads seeking to live their lives and let the kids come along for the ride — giving the parents the gear to “Go & Do!”

Client Feedback

“Alison and her team worked on the development of the Austlen brand from the ground up. They cleverly explored every aspect of our how our brand could be experienced, from more typical brand development (packaging, web, collateral), to even the finer details of stylizing our products to best convey the Austlen feel. Their holistic approach resulted in a solid foundation of our brand from the very beginning. We are continually complimented on how well thought out and mature our brand feels. We couldn’t ask for a better creative partner.”

Leslie Stiba, CEO