Brand Challenge

Cassy Burnside’s passion for clean eating inspired her business — making clean skincare products. When she came to SHELF, she was already having great success with a secret ingredient: beef fat! Although the company was on trajectory, it needed a facelift to attract more of a unisex audience and resonate with the larger Paleo community.

Our Approach

We rebranded the brand from nose to tail — beginning with the name. FATCO was born! We completed a logo design and then moooved onto packaging, expo booth, and website. For the packaging, we created a clean, hierarchical system to allow for a fresh on-shelf presence, with navy bottles and color pop per product line. If you asked us, we really made this fat lady sing!