Brand Challenge

It’s not too often a brand that comes to us with shelf presence. But Fishpeople is already on Amazon and in a handful of grocery stores across America. But when they showed up on our doorstep, they had a new product with and a new challenge. The company was making salmon jerky – a super unconventional snack that’s high in protein and higher in flavor. So how do you break into the market when you’re breaking all the rules of snacking?

Our Approach

Salmon jerky isn’t the most common snack food. But Fishpeople has a strong, clear position and they know their brand. So we leveraged all their assets to create a new story and a new look for their brand new line of salmon jerky. We made a pop with bold colors and bold language – helping this unusual snack make a major splash.

Client Feedback

“At SHELF you work directly with the company owners, without the overhead of a bigger agency.  They brought a true partnership to our work with a passion and commitment to finding a disruptive shelf solution that set us apart from the crowded jerky competitive set.  They have a low overhead structure that provides tremendous value and are flexible to adapt to the constraints of early-stage companies.” Ken Plasse, CEO