Ladybird Provisions

Rebrand Deliverables

Logo Refresh
Product Stories
Packaging Design
Illustration
Iconography
Renders

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The Opportunity

Lady Bird Provisions began when founder Sarah showed up with her handcrafted "butter coffee bombs"—single-serve drops made from a full tablespoon of butter blended with functional ingredients. Already a hit at farmers markets, she was ready to take on retail. With non-GMO ingredients, no preservatives, and thoughtfully crafted blends, the brand promised to "drop function into beverages, one bomb at a time." Sarah had an early version of her packaging and a whimsical flying elephant logo named Lady Bird, but she needed a retail-ready brand that could match the quality and heart she'd poured into every bomb.

The Challenge

Lady Bird Provisions needed to evolve its packaging from a homemade feel into something that felt premium, organic, and trustworthy — while still preserving the charm of its flying-elephant logo and the founder’s nourishing, grounded personality.

Refine the beloved elephant logo to communicate strength, warmth, and credibility without losing its original character.
Create custom botanical illustrations for each flavor (e.g., cacao, vanilla, coconut, hemp) to reflect the specific ingredients and reinforce simple, clean nutrition.
Design flavor-specific packaging graphics that highlight the functional benefits of each variant, using bold typography and color-coded systems to educate customers and help them quickly identify their preferred nutritional profile.
Maintain the brand’s core values of approachability, nourishment, and real-food benefits such as sustained energy and mental clarity.

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How Shelf transformed a farmer’s market brand to be retail-ready:

The final system—packaging design, illustration, iconography, and product renders—transformed Lady Bird Provisions into a polished, retail-ready brand. We kept the original clamshell format but created a new visual hierarchy: a crisp upper section for product name and flavor, and a lower section that clearly highlighted nutritional benefits like coconut oil, collagen peptides, and grass-fed butter. Each flavor got its own botanical motif, making the line instantly recognizable and cohesive.

The impact was immediate. Lady Bird became one of the earliest and most successful brands to bring butter coffee bombs to retail, expanding into numerous stores. The packaging system remains flexible, charming, and true to Sarah's original mission: nourishing, beautiful, and made with love.