You built a business with purpose.
We build the brand it deserves.

Shelf has been an amazing decade long branding partner, working with us since our launch in 2010.During the decade that NurturMe spent on shelves, we grew the brand into a multi million dollar business, expanded into 1,000 plus stores nationwide, developed 20 plus SKUs within the product family, and received numerous awards and accolades. The branding that began at Shelf contributed to all of those accomplishments. We always received compliments on our branding from retailers, customers, and investors alike. As we have grown into a nationally distributed brand, they have supported us in all brand maintenance, including naming, logo and packaging design, launching over 20 products, web design, expo booth design, marketing, print materials, and much more. Their creativity and style are top notch.

Shelf did an incredible job bringing TigerMamas to life in a way that truly honored the name and gave the brand a unique, inspiring presence in the CPG space. They created a vibe that felt bold, warm, and memorable, and the jungle inspired direction made the brand stand out in such a fresh way. Their process was highly collaborative from start to finish. The team was thoughtful, strategic, and genuinely easy to work with. I believe the final result was so strong because they took the time to understand the TigerMamas meaning and translate it into every creative decision. Alison also played a major role in setting the tone for a very successful photo shoot. She is incredibly talented, and I would absolutely recommend her to any brand looking for distinctive, strategic, and beautifully executed branding.

I have nothing but good things to say about my experience working with Shelf. Alison and her team were such a joy to work with. The naming process was easy. The new name FATCO was short, succinct, and memorable, allowing it to be welcomed by retailers and easily adopted. Going from Fatface Skincare to FATCO didn't pigeonhole us into the skincare category, but rather allowed us to grow into other areas. A complete brand kit is a highly valuable asset, and I believe it added a tremendous amount of value to the company sale in 2024. The branding made my job as a self-sustaining business owner easier by allowing me to manage the brand without staff. The brand look and feel, and everything that came with it, was a huge reason our buyer moved forward with acquiring FATCO. Throughout our 10 years in business, from launch to sale, we received nothing but positive feedback about the brand name, the colors, and the overall brand look and feel.

The team at SHELF was instrumental in taking a small side project that had assets all over the place and guiding it through a complex rebrand while fully illustrating what we stood for. Not only does the packaging now stand out, they provided us with such excellent guidance that we’ve been able to maintain a top notch and tight brand presentation ever since. This has allowed us to scale with ease. The best part is that they aren’t a huge agency, so you get a massive amount of attention and dedication. They have also provided a ton of support and are always impressively connected in CPG. I would work with SHELF 10 out of 10 times again.

Working with SHELF Studio is like working with a co-founder, someone who believes in the brand's success as much as I do. SHELF guided our brand's voice and design from the initial launch of our playfully quirky Veggie Noodle Co. packaging to becoming a more household name with Cece's Veggie Co. Throughout each evolution, our iconic white packaging with punny copy caught the attention of veggie lovers on shelf, and more importantly, it kept us on shelf due to retailer and buyer enthusiasm for a stand-out pack. Being a veggie nerd, SHELF captured the essence of me and the essence of Cece's.Simple but Twisted®, from our family to yours.

We came to SHELF Studio thinking we were hiring a branding company. What we actually got was a true brand partner who would care for the brand as if it was their own. From innovative, hand carved designs that are truly pieces of art, to strategic brand consultation, the team at SHELF has become an indispensable part of the thought leadership behind every aspect of UNiTE Food. Just as important as the beautiful work, the team was extremely accommodating and collaborative, and to our delight, every aspect was on time and on budget. If you’re looking for true partners for your brand who can push the design farther than you can imagine and deliver everything on time, then SHELF is your team.

Shelf Studio helped us create a new name, new brand identity, and new packaging look for our backyard sports brand, A-Game. The result was well received by our customers. Since then, we’ve expanded and added many products to the brand.We chose Shelf Studio, a boutique shop, because we wanted direct dialogue around our needs and to avoid the big agency bureaucracy. The process was much more efficient, and we achieved excellent results faster than we would have going through a large agency. Shelf shared our passion for creating the best outdoor sports game experience.

From the start, we had highly effective meetings where Alison asked us about our brand values, our customer, and their problems. She would help us find new fonts, colors, and imagery that speak to our brand. She also helped make our content more concise and clear. Creating with her in real time was so much fun for our team. We updated our labels, website, social media, emails, text, photos, videos, product naming, and more. Everything received an upgrade and became more beautiful. Suddenly, our products had a higher perceived value and authority in the marketplace. This helped our customers trust the buying experience more, resulting in increased sales and better margins, and enabling us to scale our business. We could not have done this without Alison's work. Alison makes everything shine in a way that gets customers’ attention while staying aligned with your business. I can’t recommend her enough. Your business, your team, and your customers will thank you.

I highly recommend Alison for anyone looking to either kickstart a new brand or revitalize an existing one.She excels at demystifying the branding process, offering clear, upfront pricing and flexible scopes of work that align perfectly with your budgetary needs. Alison and her team bring a collaborative style to every project, ensuring that all voices are heard and thoughtfully integrated into the final product. Her strategic and research driven approach truly shines through in the work, especially evident in the team’s aptitude for naming, packaging, and crafting unforgettable brand experiences. You’re in excellent hands with Shelf, as they transform complex ideas into beautiful, tangible results.

We are continually complimented on how thoughtful and mature our brand feels. We couldn’t ask for a better creative partner. Alison and her team developed the Austlen brand from the ground up. They explored how our brand could be experienced, from traditional brand development such as packaging, web, and collateral to product styling details like materials, fabrics, and colors that convey the Austlen feel. Their holistic approach created a strong brand foundation that’s lasted a decade. Our product launch took place in 2014 at the largest baby products trade show in North America. The lifestyle video and trade show booth design were instrumental in securing “Best in Show,” our industry’s highest award. The brand presence drove immediate retailer confidence and resulted in orders from nearly every specialty retailer in the U.S. during the event.