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Shelf Life, the blog.

SHELF Life will dish on all things design — from branding best practices to career insights and everything in between. We’ll be sharing our team’s and clients' collective packaging experiences to maximize your brand’s potential to get on shelf and stay on shelf.
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February 25, 2021

A Top Ten List of Alison's Favorite Brands Right Now.

SHELF Studio shares a love list of brands on Founder Alison's own shelf.
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December 15, 2020

SHELF Help for the Covid Economy

SHELF Studio helps brands navigate their markets during global pandemic
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August 26, 2019

SHELF Studio Welcomes Steven Benoit!

SHELF Studio has always been fortunate to work with like-minded, product-loving brand stewards, who bring an extremely thoughtful and industrious work ethic to the table. We are very excited to introduce the newest member of the SHELF family, Steven Benoit.
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August 15, 2019

Trademarking Your Brand 101

Today we're super excited to have a Trademarking 101 sesh with Amy Goodwin of Day Law Firm on the SHELF Life Blog. Amy has guided thousands of clients through the trademark registration process and is highly skilled in formulating
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June 14, 2019

Accelerating Your Brand

We recently had the opportunity to sit alongside some incredibly innovative entrepreneurs as part of SKU's Track 7 Accelerator class.
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May 20, 2019

6 Styling Tips For Delicious Food Photos

Learn some tips and tricks for styling food for photoshoots.
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April 9, 2019

SHELF Goes West!

3 Days of Food Finds & Trends at Expo West 2019 The Shelf squad hit the expo halls for searching for the latest trends in food, packaging, booths and more. Equipped with uniquely different palates, dietary restrictions and personalities, we
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December 12, 2018

4 Things You Should Be Doing Now For Expo West

It's the most wonderful time of the year- Expo West booth prep. Seriously, we get pretty giddy in December as we begin crafting and working with our clients to build expo experiences for the big show in March. One common
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October 20, 2018

How I Designed My Career By Dreaming Big, Part 2

More tips for designing your life: Part 2 of 2 I had made it as a designer in Europe — was able to start my design career despite work permits, learn the culture and work on many successful CPG campaigns. As amazing as Europe is
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September 20, 2018

How I Designed My Career By Dreaming Big, Part 1

5 lessons learned as a designer, business owner, and a human: Part 1 of 2 Lesson 1: Be naive. If you're really passionate about something (in my case, moving abroad to begin my design career), you will find a way to make it a reality
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July 18, 2018

Planning For Your Product’s Future

We've been fortunate to work with many new successful startup products and brands but one that really stands out is NurturMe. They came to Shelf in 2010 looking for a creative partner to turn their product into a brand.
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June 28, 2018

Building a Solid Brand Foundation

A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it's an easy extension to your packaging, website, social, and in-store
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June 13, 2018

Top 6 Reasons to Invest In Your Branding

#1 Build a solid foundation. A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it's an easy extension to your
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May 29, 2018

Why Design Matters in 2018

As a Designer, I am constantly refreshing and rebranding products in this era of constant noise, loud personalities and tight budgets. I love the work, but it is not always an easy assignment.
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A few times a year, we share how we work—from our process and best practices to client projects we're proud of. And hey, sometimes it's just nice to pop in, say hello, and remind you we exist.
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We create brands that people love, because without that special feeling of surprise and delight, a product is just a product.

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