Evolving or expanding your existing brand? Let’s scale the brand to meet your goals.

We help brands evolve through rebrands, refreshes, and new product rollouts, partnering with your team to shape what comes next.
1
Revisit Your Brand Strategy
Even established brands evolve. We refresh positioning, clarify messaging, and refine visual direction to stay relevant in changing markets.
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Deliverables:
  1. Discovery
  2. Brand Audit & Competitive Analysis
  3. Updated Positioning Framework
  4. Voice & Messaging Refresh
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2
Expand Product Naming & Naming Architecture
As product lines grow, names must make sense together. We create naming systems that scale clearly across SKUs, flavors, and sub-brands.
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Deliverables:
  1. Product Line Audit
  2. Naming Hierarchy Framework
  3. New Product Naming
  4. Category or Sub-Brand Naming
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3
Evolve Your Brand Identity
Your visual identity should grow with your business. We refine logos, expand color and typography systems, and update brand guidelines to keep your look consistent, flexible, and built for what’s ahead.
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Deliverables:
  1. Logo Refinement or Evolution
  2. Updated Brand Guidelines
  3. Extended Color & Typography Systems
  4. Iconography & Sub-Brand Systems
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4
Refresh Your Packaging
Packaging that once worked may now limit your growth. We reimagine structure, hierarchy, and compliance to align with your next stage of distribution and scale.
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Deliverables:
  1. Packaging Audit
  2. SKU System Architecture
  3. Packaging Redesign or Refresh
  4. Master Packaging Guidelines
  5. Print Production Files
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5
Strengthen Content & Messaging
Established brands need updated content that reflects authority and consistency across teams, agencies, and campaigns. When everyone’s telling the same story, your brand feels stronger, more cohesive, and as seasoned as the people behind it.

We use AI as a tool, not a crutch. It helps us reduce turnaround times and explore more directions in shorter timeframes and smaller budgets.
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Deliverables:
  1. Messaging Hierarchy & Pillars
  2. Brand Voice Refresh
  3. Product Copy & Key Messaging
  4. Social & Web Copy Blocks
  5. Internal Brand Writing Guidelines
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6
Test Updates with Consumers
Consumer testing takes the guesswork out of launching or rebranding. It's the shift from "we like it" to "they connect with it." We put your ideas in front of real customers to validate that your strategy, naming, packaging, and design actually resonate and compel them to choose you.
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Deliverables:
  1. Visual Concept Testing
  2. Messaging Validation Surveys
  3. Strategic Recommendations
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7
Optimize Your Online Presence
Your website and digital tools should grow with your brand. We modernize design, UX, and content for performance, storytelling, and customer confidence.
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Deliverables:
  1. Website Redesign or Refresh
  2. Content Optimization
  3. UX Audit & Wireframes
  4. Digital Asset Library
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8
Get Retail-Ready
From pitch decks to full-scale booths, we help you look as strong in person as you do online. We create immersive environments that attract retailers, buyers, and press.
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Deliverables:
  1. Retailer Pitch & Sales Decks
  2. Category Vision Slides
  3. Expo Booth Design & Graphics
  4. In-Store Displays & End Caps
  5. Demo Materials & Handouts
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9
Omnichannel Marketing
Brands need to show up consistently across every channel. We support omnichannel growth across retail (grocery and big box), in-store marketing, and digital platforms including Amazon and DTC.
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Deliverables:
  1. Retail Shelf Presence
  2. Retail Sales Collateral & In-store Materials
  3. Digital Marketing Assets (Organic, Email, Paid, Blog, Influencer)
  4. Supporting Amazon & DTC Product Page Assets
  5. Supporting Website Product Content
10
Ongoing Brand Management
Shelf helps you maintain a consistent, recognizable brand as your business grows. From updated guidelines and organized brand assets to ongoing creative support, we make it easier to keep your brand aligned, effective, and ready for what’s next.
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Deliverables:
  1. Brand Guideline Update or Rebuild
  2. Asset Management System Setup
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Now let’s talk scope and budget.

Every engagement is tailored to what you need, from more narrowly focused projects starting around $2,500 to full-scale brand builds reaching $200,000+.

Naming for

Services, Brands, and Products

Starting at $5K+

  • Discovery
  • Name Development (Service, Brand, Product, Flavor, or Scent)
  • Presentation including Naming Rationale & Typeset Name Mockup
  • Trademark & URL Availability Screening
  • Tagline Development

Founder’s
Toolkit

Staring at $8K

  • Discovery
  • Logo Identity
  • Founder, Brand, & Product Story—and Tagline
  • Presentation Deck
  • Sales One-Pager
  • Stationery
  • Canva Graphic Assets

Farmers Market
to Retailer

Starting at $20K

  • Discovery
  • Strategy
  • Logo Identity System
  • Full Packaging System
  • Messaging & Content Rack
  • Website
  • Sales Deck
  • Graphic Assets & Renders
  • Photography Art Direction & Photoshoot

Expo and Tradeshow
Experience

Starting at $5K

  • Discovery
  • Brand Messaging
  • Expo Booth (from backdrop only to entire booth experience)
  • Packaging Mockups
  • Retail Sales Deck
  • Sell Sheet
  • Retail Sales Deck
  • Promotional Items
  • Marketing Collateral
  • Marketing Newsletter

New Product Line or Category Launch

Starting at $15K

  • Discovery
  • Strategy
  • Messaging & Content Rack
  • Full Packaging System
  • Consumer Testing
  • Graphic Assets & Renders
  • Photography Art Direction and Photoshoot

Going National

Starting at $25K

  • Discovery
  • Strategy
  • Logo Identity
  • Brand Guideline
  • Full Packaging System
  • Consumer Testing 
  • Messaging & Content Rack (Pack & Website)
  • Website, Social Media
  • Graphic Assets & Renders
  • Photography Art Direction and Photoshoot 
  • Video

Omnichannel Campaign

Starting at $15K

  • Discovery
  • Campaign Strategy
  • Messaging & Content Rack
  • Website Updates
  • Social Campaign Assets
  • Social Media Calendar & Content Direction
  • Digital Ad Creative & Promotional Assets
  • Product & Lifestyle Photoshoot
  • Digital 3D Renders
  • Video

Pitch, Investor, or Retailer Deck

Starting at $3K

  • Presentation Template
  • Strategic narrative and slide structure featuring Key Competitive Findings, Financials, and Sales Content
  • Investor or Retailer-ready Messaging
  • Visual assets aligned with Brand Identity

Product & Lifestyle Photoshoot

Starting at $2.5K per day

  • Discovery
  • Creative Direction
  • Photoshoot & Styling Brief Half, Full-day, or Multiple Day Photoshoot with Select Photographer (& Team)
  • Art direction for styling and props with stylist
  • Model Sourcing & Costs
  • Post-shoot proof review and image selection session
  • Professional Retouching
  • Final delivery of files

The Full Package from Naming to Expo Booth.

Starting at $200K

  • Brand Strategy
  • Brand Naming
  • Product Naming
  • Brand Identity System
  • Brand Guidelines
  • Brand & Product Stories
  • Messaging & Content Rack
  • Packaging Strategy
  • Packaging Design
  • Product Design 
  • Website Design
  • Website Build
  • Amazon Pages
  • Retail Sales Deck
  • Stationery
  • Marketing Brochure 
  • Marketing Newsletter
  • Social Media Assets
  • Video
  • Product & Lifestyle Photography
  • Iconography
  • Renders
  • Promotional Items
  • Expo Booth Experience
  • Office/Store Styling
  • Asset Management System

Ready to stand out from the pack?

Tell us about your project.

We love partnering with collaborative teams who care about creating great brand experiences for their customers. If this sounds like you, let’s chat.

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