Unite Food

Rebrand Deliverables

Brand Strategy
Brand Identity System
Brand Guideline
Brand & Product Stories
Packaging Strategy
Packaging Design
Website Design
Marketing Newsletter
Social Media Assets
Stationery
Retail Sales Deck
Illustration
Iconography
Renders
Promotional Items
Expo Booth Experience

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The Opportunity

Unite Food set out to reimagine what a protein bar could be—nutritious, exciting, and globally inspired. With 10 grams of protein, prebiotic chicory root, all-natural ingredients, under 10 grams of sugar, and hemp seed, the bars delivered clean nutrition without the hardcore "sports fuel" vibe. Their smaller size made them perfect for lunch boxes, handbags, and snack attacks. But the real magic? Flavor. Founded on the mission to "unite the world through food," Unite Food wanted to celebrate nostalgic flavors from kitchens around the globe—churro, peanut butter and jelly, Mexican hot chocolate—inviting customers to take their taste buds on a trip. No passport required.

The Challenge

Unite needed to break through a saturated energy-bar category dominated by minimalist palettes and performance-focused messaging. The task was to build a brand that stood apart through global flavor, authenticity, and handcrafted personality, while clearly communicating its nutritional benefits.

Develop a packaging aesthetic that feels international, using custom hand block–printed patterns inspired by the cultural origins of each flavor.
Create food photography that feels as fun as it is appetizing. Since the bars were inspired by international flavors based on iconic foods like churro, PB&J, Mexican hot chocolate—we crafted imagery that captured each favorite food in a campy, playful way.
Build a flexible packaging architecture that supports a growing SKU lineup: single bars, 4-packs, 12-packs, and retailer-specific boxes.
Communicate nutritional value and energy promise without compromising the handcrafted, global aesthetic.

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How Shelf helped Unite Food scale into big box retail after launch:

The final identity positioned Unite as a joyful, globally inspired alternative in the protein bar aisle. A playful flag-inspired logo, hand-carved illustrations, and energetic typography created an ownable brand vibe that popped on shelf and beyond.

The packaging system came to life beyond the shelf—most notably in an eye-catching expo booth that's still turning heads six years later. SHELF also delivered a sales deck, website, and strategic guidance on photography, social content, and audience growth, helping Unite land Walmart distribution within its first two years.

‍As the brand expands flavors and formats, the identity remains flexible, recognizable, and rooted in its original promise: delicious, globally inspired nutrition that unites people through flavor.